What CMOs Can Learn from Sushi Robots Right Now
How technology can make brand experiences more human, from AI to sushi robots. In the hospitality industry, sushi robots – like those from our client Autec – are quietly transforming the guest experience. By handling the repetitive tasks of portioning and rolling, the robots give chefs more time to do what humans do best: hand-finishing, […]
AI Is Reshaping the Funnel. Is Your Brand Ready?
As AI transforms the marketing funnel, one timeless truth remains: brand trust is still your greatest multiplier. This isn’t just a gut feeling. We’ve seen it in the data. We’ve seen it in the market. Brand and demand are stronger together. With the mass adoption of AI, it’s even clearer why successful companies are investing […]
5 Marketing Moves That Matter in a Volatile Economy
When the economy wavers, too many brands go silent – tightening budgets, downsizing teams, and pulling back on visibility. But that silence doesn’t create savings. It creates an opportunity for others. Competitor messages get amplified in the void. Then, by the time stability returns, the gap in awareness, trust, and market share may be hard […]
Marketing fact or fiction? Five clarifying truths.
The marketing world is a mess of trends. Here’s what you need to know right now. A quick Google search proves it: the marketing world is a mess of choices, voices, and new trends emerging daily. How do you make sense of it all? Worse, what happens if you don’t? Paralysis can cause irrelevance. The […]
Love is in the air with FLO Home™
S3 McMillan launches new hook-up campaign for FLO EV Charging The new FLO Home™ EV chargers aren’t just reliable. They redefine reliability – durable, fast-charging, versatile, and affordable. And they look good, too. To help FLO launch their new product line of EV chargers with a bang, our creative team devised an electric campaign inspired […]
How PR Supercharges the Digital Marketing Funnel
Building Your Brand and Demand with Strategic PR In this dynamic marketing landscape, brands are constantly evaluating channels to forge the strongest digital marketing funnel. Is the goal to boost brand awareness or achieve immediate conversions? Effective PR can do both, supporting brand awareness AND demand generation for B2B and B2C brands across every level […]
The S3 Agency Wins 2024 Gold Davey Award for Flush Guard™ Toilets “Cure for Overflowbia” Campaign
International award recognizes the creative impact of S3’s campaign to launch Flush Guard™ Anti-Overflow Toilets BOONTON, NJ, UNITED STATES, October 30, 2024 /EINPresswire.com/ — The Academy of Interactive and Visual Arts (AIVA) has announced winners of the 20th Annual Davey Awards3, and The S3 Agency1 has received a Gold Davey for their “Overflowbia” ad for Flush Guard2™ Anti-Overflow Toilets. […]
The Key to Increasing Demand for Your Brand? Less Noise.
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ~ Sun Tzu, The Art of War It may seem counterintuitive at first to think that making less noise can be the key to increasing demand for your brand, but the reality is marketing is a bit of […]
Chronicle Heritage: Creating a Winning Brand
S3McM Art Director Michael Zavacky explains how he dug into the past to define a future-focused brand. When a new development gets planned, Chronicle Heritage is there to help businesses, governments, and communities preserve the historic value of a site, and stay compliant with cultural resource regulations. To learn how the new, award-winning brand came […]
7 “POW!”erful Marketing Lessons from Deadpool & Wolverine
Deadpool & Wolverine: Hollywood Bromance Meets Marketing Genius Our Director of Strategy weighs in on the 7 marketing lessons we should be learning right now from the Deadpool & Wolverine blockbuster. As a Marvel fan and marketing enthusiast, I’ve been blown away by the marketing campaign for Deadpool & Wolverine. It’s not just about the […]
