S3 Named #1 Ad Agency, #1 PR Firm, #1 Woman-Owned Company

THE S3 AGENCY RECEIVES 3 TOP HONORS FROM NJBIZ READER RANKINGS – AGAIN! NJBIZ, New Jersey’s leading business journal, has announced the winners of this year’s Reader Rankings – and The S3 Agency has captured the top spot in three categories for the second year in a row. S3 was once again voted New Jersey’s […]
3 Tips for Effective Website Redesign

Ready for a website redesign? These 3 tips can maximize your impact. Let’s start this post with a one-question quiz: When is it time for a website redesign? A) Whenever a new planet is discovered. B) When it’s time for a smartphone upgrade. C) Every time Taylor Swift releases a hit song. If we’re just […]
Lucky 13: No Triskaidekaphobia for this Creative Agency!

S3 Wins 13 Awards for Branding, Digital Advertising, Web Design, More On September 20, 2023, the New Jersey Advertising Club held its 55th annual awards show to honor the best creative agency work in the state. The S3 Agency, a WBENC-certified woman-owned creative agency helping brands become more well-known and well-loved since 2001, was one […]
Build Your Brand with Thought Leadership PR

Forget TL:DR – Embrace TL PR When companies come to us to help support their growth, they often overlook one of the most powerful tools in the brand-building arsenal: Thought Leadership PR. The reasons for that are many: they don’t believe they are visionaries; they tried before and didn’t get good results; they don’t know […]
Redesign Your Logo, Revitalize Your Brand

Redesign Your Logo or Solve Your Brand Identity Crisis? If you’re thinking it’s time to redesign your logo, ask yourself why. It’s a question that can have many different answers – and none of them are wrong, but knowing the answer is key to getting the right results. Here are some of the reasons brands […]
Is TikTok the Key to Reaching Gen Z?

Brands Are Overlooking this Path to Reaching Gen Z If you know Gen Z, you know that TikTok is a mainstay on their phones – which means in their lives. But is TikTok the best place for reaching Gen Z? Maybe not… Our first-hand research shows that Gen Z, just like every generation before it, […]
The S3 Agency Named 2022 “Agency of the Year” By Ad World Masters

S3 Takes Top Silver “Agency of the Year” Prize in Global AI-Determined Rankings Boonton, NJ, February 24, 2023 – The S3 Agency today announces its inclusion in the 2022 “Agency of the Year” rankings by Ad World Masters, the first worldwide agency ranking powered by AI. More than 12,000 agencies around the globe were ranked, […]
The Year of the Website: 3 Reasons You Need a New Website Right Now

The Year of the Rabbit is really the Year of the Website. Here’s why you need to hop to it. Question: When should you redesign your website? Long Answer: When the marketplace changes. When your business changes. When technology changes. When your competition changes. When information consumption changes. Short Answer: Now. I always enjoy celebrating […]
Will ChatGPT Replace Ad Agencies?

ChatGPT Won’t Replace Ad Agencies – But AI May Mean The End Of Endless Content. Thankfully. Have you tried ChatGPT, the “generative pre-trained transformer” chatbot that will write whatever you ask it to write? If not, you’ve probably read something written by ChatGPT (and may not even know it). It’s pretty amazing at curating existing […]
Is Spec Work Ethical?

It’s Time to End the Era of Spec Work Speculative work has long been a part of the ad agency business. It’s been given a special name in our industry – “the pitch.” And it’s even been glorified on shows like Mad Men. Remember Don Draper pitching Kodak with his legendary carousel concept? It’s an […]