The Key to Increasing Demand for Your Brand? Less Noise.
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ~ Sun Tzu, The Art of War It may seem counterintuitive at first to think that making less noise can be the key to increasing demand for your brand, but the reality is marketing is a bit of […]
Chronicle Heritage: Creating a Winning Brand
S3McM Art Director Michael Zavacky explains how he dug into the past to define a future-focused brand. When a new development gets planned, Chronicle Heritage is there to help businesses, governments, and communities preserve the historic value of a site, and stay compliant with cultural resource regulations. To learn how the new, award-winning brand came […]
7 “POW!”erful Marketing Lessons from Deadpool & Wolverine
Deadpool & Wolverine: Hollywood Bromance Meets Marketing Genius Our Director of Strategy weighs in on the 7 marketing lessons we should be learning right now from the Deadpool & Wolverine blockbuster. As a Marvel fan and marketing enthusiast, I’ve been blown away by the marketing campaign for Deadpool & Wolverine. It’s not just about the […]
Want a Stronger Employer Brand? Get a Stronger Review Strategy.
Here’s why employer reviews on sites like Glassdoor matter – and how to respond for a stronger employer brand. Consumer reviews have become a force. (Can you even imagine buying something on Amazon without checking out the number of stars and digging into reviewer comments?) Online ratings and reviews have become one of the most […]
Six Signs it’s Time for a Brand Audit
Not sure if it’s time for a brand audit? Here’s what to look for. A brand audit can be a powerful tool to combat change. The world is constantly changing, and brands that don’t change with it run the risk of getting left behind. Most companies know this, yet many wait to take a hard […]
S3 Launches Flush Guard Anti-Overflow Toilets for FGI Industries, Ltd
“Overflowbia” Campaign Helps FGI Win Prestigious “Design Bites” Award on Launch Day at KBIS (Kitchen & Bath Industry Show) The S3 Agency launched Flush GuardTM Anti-Overflow Toilets for FGI Industries, Ltd. yesterday in Las Vegas, Nevada at the opening day of KBIS, the kitchen and bath industry’s premier trade show. Dubbing Flush GuardTM Toilets “The Cure for Overflowbia,” S3’s campaign […]
Creating Social Commerce Success with Campaigns that Actually Convert
6 Tips for Brands to Create Social Commerce Success Wondering why your brand’s social media campaigns aren’t converting in a commercially successful way – despite highly engaging content? You’re not alone. So many teams put in the time and effort to create awesome social ads, yet they suffer from minimal ROI. The social media landscape […]
S3 Named #1 Ad Agency, #1 PR Firm, #1 Woman-Owned Company
THE S3 AGENCY RECEIVES 3 TOP HONORS FROM NJBIZ READER RANKINGS – AGAIN! NJBIZ, New Jersey’s leading business journal, has announced the winners of this year’s Reader Rankings – and The S3 Agency has captured the top spot in three categories for the second year in a row. S3 was once again voted New Jersey’s […]
3 Tips for Effective Website Redesign
Ready for a website redesign? These 3 tips can maximize your impact. Let’s start this post with a one-question quiz: When is it time for a website redesign? A) Whenever a new planet is discovered. B) When it’s time for a smartphone upgrade. C) Every time Taylor Swift releases a hit song. If we’re just […]
Lucky 13: No Triskaidekaphobia for this Creative Agency!
S3 Wins 13 Awards for Branding, Digital Advertising, Web Design, More On September 20, 2023, the New Jersey Advertising Club held its 55th annual awards show to honor the best creative agency work in the state. The S3 Agency, a WBENC-certified woman-owned creative agency helping brands become more well-known and well-loved since 2001, was one […]
