Build Your Brand with Thought Leadership PR
Forget TL:DR – Embrace TL PR When companies come to us to help support their growth, they often overlook one of the most powerful tools in the brand-building arsenal: Thought Leadership PR. The reasons for that are many: they don’t believe they are visionaries; they tried before and didn’t get good results; they don’t know […]
Redesign Your Logo, Revitalize Your Brand
Redesign Your Logo or Solve Your Brand Identity Crisis? If you’re thinking it’s time to redesign your logo, ask yourself why. It’s a question that can have many different answers – and none of them are wrong, but knowing the answer is key to getting the right results. Here are some of the reasons brands […]
Is TikTok the Key to Reaching Gen Z?
Brands Are Overlooking this Path to Reaching Gen Z If you know Gen Z, you know that TikTok is a mainstay on their phones – which means in their lives. But is TikTok the best place for reaching Gen Z? Maybe not… Our first-hand research shows that Gen Z, just like every generation before it, […]
The S3 Agency Named 2022 “Agency of the Year” By Ad World Masters
S3 Takes Top Silver “Agency of the Year” Prize in Global AI-Determined Rankings Boonton, NJ, February 24, 2023 – The S3 Agency today announces its inclusion in the 2022 “Agency of the Year” rankings by Ad World Masters, the first worldwide agency ranking powered by AI. More than 12,000 agencies around the globe were ranked, […]
The Year of the Website: 3 Reasons You Need a New Website Right Now
The Year of the Rabbit is really the Year of the Website. Here’s why you need to hop to it. Question: When should you redesign your website? Long Answer: When the marketplace changes. When your business changes. When technology changes. When your competition changes. When information consumption changes. Short Answer: Now. I always enjoy celebrating […]
Will ChatGPT Replace Ad Agencies?
ChatGPT Won’t Replace Ad Agencies – But AI May Mean The End Of Endless Content. Thankfully. Have you tried ChatGPT, the “generative pre-trained transformer” chatbot that will write whatever you ask it to write? If not, you’ve probably read something written by ChatGPT (and may not even know it). It’s pretty amazing at curating existing […]
Marketing a Solution to a Problem People Didn’t Know Existed
Situation: When Sensiband, a no-prescription-needed medical device that allows people to easily test themselves for metal allergies was ready to launch, the brand chose The S3 Agency as AOR. The initial request: a consumer campaign driving consumer awareness of the before they have orthopaedic joint replacement surgery, since those implants often contain metal – and […]
Is Spec Work Ethical?
It’s Time to End the Era of Spec Work Speculative work has long been a part of the ad agency business. It’s been given a special name in our industry – “the pitch.” And it’s even been glorified on shows like Mad Men. Remember Don Draper pitching Kodak with his legendary carousel concept? It’s an […]
What Should Your Brand Do After Going Viral?
Your Brand Is Going Viral on TikTok – Now What? Going viral used to be the Holy Grail of marketing. But does going viral even matter today? The short answer is: yes, but for different reasons. This article will help you understand how going viral has changed – and how your marketing can benefit from […]
How Does Your Digital Marketing Garden Grow?
How does your digital marketing garden grow? It starts with the right tools. Pardon the digital marketing pun, but we’ve got gardening on our mind – partly because it’s spring, and mostly because we recently started working with Garden Weasel. If you don’t know Garden Weasel, it’s a leading brand of professional-grade gardening tools designed […]
