S3 McMillan Turns 25
Time Flies When You’re Having Fun… …and our creative agency has been having fun for a quarter century now, helping great brands become even more well-known and well-loved. We wanted to mark the occasion with a video featuring 25 of our greatest hits. Guess what? That turned out to be one of our hardest assignments […]
Need Product Visuals Before It’s Built? Don’t Risk Your IP.
Turn CAD files into photorealistic, campaign-ready assets before manufacturing is complete – with full ownership and zero ambiguity. Marketing teams are often asked to create product visuals before the product is fully built – because launch campaigns often can’t wait for manufacturing. So teams look for ways to bring products to life early – and […]
How Strong Is Your PR Pitch?
Our free PR Pitch Scorecard will evaluate your pitch to help you build more buzz. If you’re launching a breakthrough product the likes of which the world has never seen. And you’re leading one of the hottest new trends. And you have an A-list celebrity teed up as your spokesperson. Well, then this article isn’t […]
5 Surprising Truths About Working With AI in 2026
(Three Years After the Hype Started) Back in 2023, the world was captivated by the public launch of generative AI. For professionals in every field, the conversation was a mix of hype, curiosity, and skepticism. The central question driving most early experimentation was, “What can this actually do to make my life better?” That’s certainly […]
Is the Luxury Market the Canary in the Brand Coal Mine?
5 signals every brand leader should be watching (not just those in luxury…) At this month’s Luxury Outlook Summit 2026, an invitation-only meeting of global luxury leaders convened by Luxury Roundtable, candid conversations surfaced a clear set of signals with implications far beyond these elite logos. Luxury brands are now experiencing the pressures affecting other […]
Our Free WordPress Plugin Detects Em Dashes – One of Today’s Most Dreaded AI Signals
Looking to eradicate em dashes from your WordPress website – at least for now? We built an Em Dash Detector plugin to help you do just that. And we’re giving it away. Why we did it Let’s be clear here: we love the em dash. Unfortunately, so do popular AI models like ChatGPT, Jasper, and […]
The Business Case for Employee Brand Engagement
Why do some organizations invest in a rebrand or merger – yet still encounter brand inconsistencies, talent churn, or lost revenue? One of the most common culprits: their updated brand never landed with the people expected to bring it to life. To perform at its peak, a brand needs to be lived – not just […]
What Brands Can Learn About Social Media from 2025
In 2025, we saw a lot: early-year TikTok disruption; the rise of AI-generated content; and increasingly sophisticated algorithms that forced both brands and audiences to change behaviors. What’s in store for 2026? While nobody can ever truly predict the future, a few social media trends are clear: audiences are willing to spend time with content […]
How We Made a Color-Contrast Checker in Minutes With AI
With Figma Make, we made a valuable tool in the time it takes to make coffee. Here’s why that matters. When Figma launched Figma Make, its AI-powered prompt-to-app feature that lets you bring ideas to life as high-fidelity prototypes and web apps, we knew we had to get our hands dirty. What we didn’t expect […]
What Every Growth Leader Should Know About Brand Alignment
TL:DR – Take me to the Brand Clarity Assessment Tool S3 McMillan’s Brand Clarity Assessment Tool helps brands determine what is working best – and what to do next. Brands can lose traction as they expand – leading to fragmented messaging, varying interpretations by team members, and inconsistent customer experiences. Yet brand strength directly impacts […]
