How We Made a Color-Contrast Checker in Minutes With AI
With Figma Make, we made a valuable tool in the time it takes to make coffee. Here’s why that matters. When Figma launched Figma Make, its AI-powered prompt-to-app feature that lets you bring ideas to life as high-fidelity prototypes and web apps, we knew we had to get our hands dirty. What we didn’t expect […]
What Every Growth Leader Should Know About Brand Alignment
TL:DR – Take me to the Brand Clarity Assessment Tool S3 McMillan’s Brand Clarity Assessment Tool helps brands determine what is working best – and what to do next. Brands can lose traction as they expand – leading to fragmented messaging, varying interpretations by team members, and inconsistent customer experiences. Yet brand strength directly impacts […]
S3 McMillan Takes Best of Social Media, Best of Newspaper, and Best of TV at NJ Ad Club Awards
The creative agency’s work for luxury cars, sustainable waste solutions, and anti-overflow toilets won big – and garnered OUTFRONT Media’s “Creative Edge” Award. At the 57th Jersey Awards Celebration, hosted by the New Jersey Ad Club on September 17, 2025, S3 McMillan stood out as one of the evening’s most recognized agencies. Judged by a […]
S3 McMillan Named to ADWEEK’s Fastest Growing Agencies List
Clarity-led approach earns full-service creative agency 15th spot on ADWEEK’s Fastest Growing Agencies List S3 McMillan – the fiercely independent creative agency headquartered in Boonton, NJ and Ottawa, ON – has been named to ADWEEK’s Fastest Growing Agencies List. Ranking #15 globally among the most dynamic and successful agencies in the marketing and advertising industry, S3 McMillan works […]
Turn Your Brand Into a Band With the #Brand2Band AI Visualizer
TLDR – Just take me to the Brand2Band Visualizer🤘 You already know your company rocks. Try our AI-powered album cover generator and make it official. Artificial Intelligence is everywhere. And while everyone (including us) is talking about its practical applications – from marketing automation to data analysis – we paused and asked ourselves, “Can’t we […]
What CMOs Can Learn from Sushi Robots Right Now
How technology can make brand experiences more human, from AI to sushi robots. In the hospitality industry, sushi robots – like those from our client Autec – are quietly transforming the guest experience. By handling the repetitive tasks of portioning and rolling, the robots give chefs more time to do what humans do best: hand-finishing, […]
AI Is Reshaping the Funnel. Is Your Brand Ready?
As AI transforms the marketing funnel, one timeless truth remains: brand trust is still your greatest multiplier. This isn’t just a gut feeling. We’ve seen it in the data. We’ve seen it in the market. Brand and demand are stronger together. With the mass adoption of AI, it’s even clearer why successful companies are investing […]
5 Marketing Moves That Matter in a Volatile Economy
When the economy wavers, too many brands go silent – tightening budgets, downsizing teams, and pulling back on visibility. But that silence doesn’t create savings. It creates an opportunity for others. Competitor messages get amplified in the void. Then, by the time stability returns, the gap in awareness, trust, and market share may be hard […]
Marketing fact or fiction? Five clarifying truths.
The marketing world is a mess of trends. Here’s what you need to know right now. A quick Google search proves it: the marketing world is a mess of choices, voices, and new trends emerging daily. How do you make sense of it all? Worse, what happens if you don’t? Paralysis can cause irrelevance. The […]
Love is in the air with FLO Home™
S3 McMillan launches new hook-up campaign for FLO EV Charging The new FLO Home™ EV chargers aren’t just reliable. They redefine reliability – durable, fast-charging, versatile, and affordable. And they look good, too. To help FLO launch their new product line of EV chargers with a bang, our creative team devised an electric campaign inspired […]
