Rebranding a Rebel
Brand Strategy Messaging Development Tone of Voice Development Logo and Brand System Design Brand Guidelines Creative Concept Development Challenge As one of the first domain and web-hosting providers in Canada, Rebel.com had built a successful business without overly investing in its brand. But the internet took off, and so did the competition, threatening the company’s […]
Repositioning a Category Creator
Brand Strategy Concept Development Logo and Brand System Design Website Design Brand Guidelines Collateral Challenge CargoSprint had built a thriving business by solving real-world problems in cargo logistics. As the company expanded across air, ocean, and ground, its capabilities grew broader and deeper – but the narrow market perception as “just a payments vendor” […]
Creating Brand Sustainability
Campaign Strategy Conceptual Development Digital Asset Creation Video Challenge Teck, one of the world’s most progressive and respected mining companies, had earned global recognition for its sustainability leadership: topping Dow’s sustainability index for mining companies, leading Sustainalytics rankings, and ranking among the top five companies on the MSEI. Yet despite these accolades, Teck faced an […]
Connecting Canada’s Pharmacy Community
Brand Strategy Identity Design System Website Collateral Challenge For more than a century, the Canadian Pharmacists Association (CPhA) had been a vital force in healthcare. Despite their innovative work, however, they were still perceived as a dated publishing company. It was time to shift that perception – and showcase CPhA’s leadership in advancing pharmacy and […]
Dominating The B2B Landscape
Brand Positioning Tagline Brand Identity Refresh Campaign Concepts Digital Advertising Media Strategy & Buying Organic Social Sales Enablement Assets Distributor/Dealer Engagement Tools Challenge Professional landscapers work hard – and they need tools that can keep up. RedMax makes exactly those tools. But while their product performance had earned strong loyalty in the field, the brand […]
Transforming a Brand with Entrepreneurial Agility
Brand Strategy Concept Development Logo and Design System Manifesto Video Campaign Display Advertising Digital Assets Challenge Years of rapid growth through acquisition had left HUB International with a fragmented, dated brand experience. It was time to align the brand with the scale and momentum of the business, driving market performance and unifying internal teams around […]
Reimagining How the World Sees Waste
Campaign Planning Conceptual Development Media Strategy & Buying Messaging & Content Creation Digital-First Integrated Campaigns Ad Production Photo/Video Shoots Video (Manifesto & Campaign) Challenge Under a bold new vision for sustainable waste solutions leadership, Covanta had significantly expanded its footprint and service offerings. It was time for an equally bold new brand – Reworld™ – […]
Turning Heritage into a Global Brand
Naming Logo and Brand System Design Website Design Sales Collateral Exhibit Design Challenge PaleoWest had grown rapidly beyond its regional roots and wanted to turn that momentum into a truly global brand. The cultural and natural heritage management company needed a new identity that would resonate across diverse markets and carry a more inclusive message […]
Creating VVIP FOMO
Creating VVIP FOMO Event Branding Communications Strategy Executive Deck Development Email Journey Invitations On-site Materials Website App Direction / Content Challenge Robb Report, the de facto arbiter of luxury lifestyles, was producing one of the most exclusive events in history: the grand opening of Sindalah, an island resort launching a new global yachting season on the […]
Charging Right Through Range Anxiety
Charging Right Through Range Anxiety Campaign Planning Conceptual Development Messaging & Content Creation Video (Manifesto + Product Videos) Exhibit Space Design Sales Aids & Presentations Challenge FLO, the Canadian leader in EV charging technology, had set its sights on becoming a world-leading EV charging network operator. Success meant overcoming the biggest market barrier: customer range […]
