The Window for Building B2B Brands Before the Machines Decide is Right Now
Brand just ranked #1 among 500 senior B2B CMOs. Most companies still don’t have a plan. In McKinsey’s 2026 State of Marketing Europe report, branding ranked first out of 20 marketing priorities – ahead of AI, data privacy, ROI measurement, and budget management. Of all 20 topics in the study, branding also has the largest […]
Is the Luxury Market the Canary in the Brand Coal Mine?
5 signals every brand leader should be watching (not just those in luxury…) At this month’s Luxury Outlook Summit 2026, an invitation-only meeting of global luxury leaders convened by Luxury Roundtable, candid conversations surfaced a clear set of signals with implications far beyond these elite logos. Luxury brands are now experiencing the pressures affecting other […]
5 Marketing Moves That Matter in a Volatile Economy
When the economy wavers, too many brands go silent – tightening budgets, downsizing teams, and pulling back on visibility. But that silence doesn’t create savings. It creates an opportunity for others. Competitor messages get amplified in the void. Then, by the time stability returns, the gap in awareness, trust, and market share may be hard […]
