The Business Case for Employee Brand Engagement
Why do some organizations invest in a rebrand or merger – yet still encounter brand inconsistencies, talent churn, or lost revenue? One of the most common culprits: their updated brand never landed with the people expected to bring it to life. To perform at its peak, a brand needs to be lived – not just […]
How We Made a Color-Contrast Checker in Minutes With AI
With Figma Make, we made a valuable tool in the time it takes to make coffee. Here’s why that matters. When Figma launched Figma Make, its AI-powered prompt-to-app feature that lets you bring ideas to life as high-fidelity prototypes and web apps, we knew we had to get our hands dirty. What we didn’t expect […]
What Every Growth Leader Should Know About Brand Alignment
TL:DR – Take me to the Brand Clarity Assessment Tool S3 McMillan’s Brand Clarity Assessment Tool helps brands determine what is working best – and what to do next. Brands can lose traction as they expand – leading to fragmented messaging, varying interpretations by team members, and inconsistent customer experiences. Yet brand strength directly impacts […]
What CMOs Can Learn from Sushi Robots Right Now
How technology can make brand experiences more human, from AI to sushi robots. In the hospitality industry, sushi robots – like those from our client Autec – are quietly transforming the guest experience. By handling the repetitive tasks of portioning and rolling, the robots give chefs more time to do what humans do best: hand-finishing, […]
The Key to Increasing Demand for Your Brand? Less Noise.
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ~ Sun Tzu, The Art of War It may seem counterintuitive at first to think that making less noise can be the key to increasing demand for your brand, but the reality is marketing is a bit of […]
Chronicle Heritage: Creating a Winning Brand
S3McM Art Director Michael Zavacky explains how he dug into the past to define a future-focused brand. When a new development gets planned, Chronicle Heritage is there to help businesses, governments, and communities preserve the historic value of a site, and stay compliant with cultural resource regulations. To learn how the new, award-winning brand came […]
Six Signs it’s Time for a Brand Audit
Not sure if it’s time for a brand audit? Here’s what to look for. A brand audit can be a powerful tool to combat change. The world is constantly changing, and brands that don’t change with it run the risk of getting left behind. Most companies know this, yet many wait to take a hard […]
