The Window for Building B2B Brands Before the Machines Decide is Right Now

Brand just ranked #1 among 500 senior B2B CMOs. Most companies still don’t have a plan. In McKinsey’s 2026 State of Marketing Europe report, branding ranked first out of 20 marketing priorities – ahead of AI, data privacy, ROI measurement, and budget management. Of all 20 topics in the study, branding also has the largest […]

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