What Should Your Brand Do After Going Viral?
Your Brand Is Going Viral on TikTok – Now What? Going viral used to be the Holy Grail of marketing. But does going viral even matter today? The short answer is: yes, but for different reasons. This article will help you understand how going viral has changed – and how your marketing can benefit from […]
How Does Your Digital Marketing Garden Grow?
How does your digital marketing garden grow? It starts with the right tools. Pardon the digital marketing pun, but we’ve got gardening on our mind – partly because it’s spring, and mostly because we recently started working with Garden Weasel. If you don’t know Garden Weasel, it’s a leading brand of professional-grade gardening tools designed […]
How PR Helped Sushi Robots Win the Super Bowl with Food Technology Super Buzz
Here’s How We Helped B2B Food Technology Brand Autec Win Big at the Big Game with PR Bengals? Rams? As football fans prepared for Super Bowl parties around the country, food technology brand Autec prepared SoFi Stadium to serve 70,000 attendees at the big game with the help of their sushi robots. Yes, sushi robots! […]
3 Hacks to Differentiate Your Brand
How can you differentiate your brand and gain an unfair advantage over your competition? We’re so glad you asked. New brands are born every second. (There’s another one!) In a constantly growing pool of competitors vying for your customers’ attention and loyalty, how can you make sure your brand floats to the top of their […]
How to Sell Your Brand Experience (Not Your Product or Service)
Why is it better to sell your brand experience instead of your product or service? The answer is simple: it’s because people see products and services as commodities. Brand experiences, on the other hand, can be much more differentiated – which makes them worth paying more for. The thing about a Brand Experience is…you can’t […]
Is Your Brand in the Box?
Fill Your E-Com Funnel with these 5 Digital Discovery Tips Want to get your brand delivered to more doorsteps? Take a look at your Digital Discovery strategy. What’s Digital Discovery? In the era of in-home shopping, it’s how consumers are finding out about new products and services. A strong Digital Discovery strategy is vital to […]
4 Ways to Use Video in B2B Marketing
Video in B2B Marketing? (Yes, B2B Customers Are People Who Watch Videos Too!) From YouTube to TikTok to your Insta scroll to the thousands of live pictures on your phone, video is BIG. That’s because video commands attention in our fast-paced world. When it comes to using video in marketing, B2C has led the way […]
Digital Marketing Trends: The Art of Getting Consumer Reviews
Consumer Reviews = One of the Fastest Paths to Digital Discovery Here’s a hypothetical situation (and one where consumer reviews can make all the difference IRL): you just got a new dog. An adorable little pup you adopted from an animal shelter. But after all your social media posts and dog selfies, you realize you […]
Half of Americans Are Discovering New Brands Right Now
During the COVID Era, 50% of Americans are discovering new brands – is yours one of them? Since COVID first became a household name, uncertainty has loomed large in American households. We have heard the phrase “uncertain times” ad nauseam – and we hate it. But as we continue to endure massive uncertainty, there is […]
How Digitally Discoverable Is Your Brand?
Before you design a new website, answer this question: is your brand or business digitally discoverable? Coronavirus / COVID-19 has changed the world, with many of us still in some form of lockdown. Even when all physical restrictions are lifted, people will likely be reluctant to engage in high-contact experiences where your brand, products, or […]
