Creative Concept Development
Video Development
Web Design and Content Development
Sales Collateral
A behemoth in enterprise cybersecurity, Trend Micro protects more than 500,000 organizations globally through its suite of modern SaaS solutions. To strengthen its stronghold on the market, the company needed to increase brand awareness and communicate a competitively distinct message.
Today’s security teams are overwhelmed by cyber threats, hindering them from making strategic headway within their organizations. To show how Trend Micro frees them to go further, we knew we couldn’t just focus on the dark side of security like everyone else. Where others saw hackers and bad actors, we saw something beautiful.
We brought this vision to life with The Art of Cybersecurity: a global campaign and pop-up vernissage at RSA in San Francisco that turned Trend Micro’s security data into striking works of art. In collaboration with world-renowned data artists, each custom, commissioned piece visualized a complex dataset for a specific audience. Together, they showed how cybersecurity can be beautiful when you’re not just protected, but empowered.
Clear results With a clear vision, we turned the malicious into something marvelous. (And successful.)
video views
above-average CTR
“The Art of Cybersecurity campaign shifted perceptions and differentiated us from the competition.”
Leah MacMillan
Former Chief Marketing Officer, Trend Micro
