Event Branding
Communications Strategy
Executive Deck Development
Email Journey
Invitations
On-site Materials
Website
App Direction / Content
Robb Report, the de facto arbiter of luxury lifestyles, was producing one of the most exclusive events in history: the grand opening of Sindalah, an island resort launching a new global yachting season on the Red Sea. They turned to S3 McMillan to help develop a bespoke communication strategy to compel attendance by the world’s most influential individuals.
To stand out among the VVIP set’s constant stream of elite invitations, we needed to elevate the historic nature of this moment: attendees would be the first yachters ever to explore a new region of the world. We built unparalleled exclusivity into every touchpoint – from personalized invitations and password-protected websites to immersive email journeys, yacht communications, and event app experiences.
S3 McMillan crafted a FOMO-fueled communications strategy designed to excite, intrigue, and inspire action. In close collaboration with Robb Report’s personalized outreach, we helped ensure a global mix of business titans, celebrities, and more were in attendance to make history at this first-of-its-kind gathering.
Exceeded event attendance goals by more than
VVIP guest satisfaction survey results through the roof
Made history: first yachting event of its kind in the Red Sea
“To provide the refined marketing expertise and deep level of support that was needed for this historic launch, S3 McMillan immediately made themselves part of our team – and continued at that level all the way through event completion. With so many moving parts for an event of this magnitude, that level of same-side interaction was critical to ensuring our success.”
Cristina Cheever
Former SVP RR1 & Live Media – Robb Report
