Brand Positioning
Tagline
Brand Identity Refresh
Campaign Concepts
Digital Advertising
Media Strategy & Buying
Organic Social
Sales Enablement Assets
Distributor/Dealer Engagement Tools
Professional landscapers work hard – and they need tools that can keep up. RedMax makes exactly those tools. But while their product performance had earned strong loyalty in the field, the brand image had not kept pace. It was time to differentiate and elevate RedMax in a highly competitive B2B market, building greater connection with end users and driving new energy across the distributor network.
RedMax focuses exclusively on the professional market, bringing a deep understanding of both the landscaping pros who rely on their tools and the distributors who serve them. The new positioning had to speak to that professional pride, to the hard work itself, and to the satisfaction that comes from doing reliably great work with RedMax support. It also needed to work powerfully in both English and Spanish to engage key market segments.
S3 McMillan developed a new brand positioning and tagline: Dominate the Landscape. / Domina el Paisaje. This powerful rally cry authentically connected with the hardworking professionals RedMax serves – and with the distributors who help them dominate their own markets. We also refreshed the brand look and feel to match this bold new positioning, helping re-energize RedMax at both the field level and across its sales ecosystem.
Strengthened brand relevance and connection among professional end users
Helped drive new levels of engagement across distributor and retailer networks
Provided a scalable brand foundation for future marketing and innovation initiatives
“We just revealed the new tagline, brand standards, and social media assets to our distributor business partners. Simply put: ‘you nailed it!’ thank you to the entire S3M team for the great work, helping us pump some much needed life into the RedMax brand. It’s truly time to DOMINATE THE LANDSCAPE.”
Keith Coultrap
Former Senior Director, Husqvarna Group
