Ecommerce Strategy
Website Development & Maintenance
Search Engine Optimization
User Journey Mapping
Email Marketing Strategy & Execution
CRM Journey
Rao’s Homemade needs no help creating award-winning sauces, pastas, and soups. But the brand’s website simply wasn’t ranking high enough in organic search results. It was time for a new recipe for online engagement.
After a thorough audit, we knew exactly which ingredients were missing. Rao’s needed more and more meaningful SEO-friendly content, a customer journey campaign to bring more Rao’s fans into the kitchen, and a partner that could blend the ingredients to perfection.
S3 McMillan built a new website, complete with review syndication, product locators, and retail services. We created “Sauce 101”, a destination webpage showcasing Rao’s saucy genius. And we designed and executed an ongoing, brand-first, multi-year email campaign to continue to grow the Rao’s fan base.
“We couldn’t be happier with our partnership with S3 McMillan. For many years, they have been instrumental in supporting so many facets of Raos.com. They consistently exceed expectations as a collaborative and innovative team, bringing forward top notch ideas and insightful recommendations, along with comprehensive recaps of their work and the results achieved. They are always so dependable and accountable, swift to thoroughly address any issues or needs that arise. On a personal level, the team is an absolute delight to work with and make every interaction enjoyable – a rare combination of high-caliber expertise and professionalism, paired with genuine kindness. We are profoundly grateful for their exceptional support and dedication over the years – they truly set the gold standard!”
Jillian Fortin
Sr. eCommerce Customer Sales Lead,
Campbell’s Distinctive Brands
