Campaign Planning
Conceptual Development
Messaging & Content Creation
Ad Production
Photo/Video Shoots
Video Production & Motion Design
Exhibit Space Design
Sales Aids & Presentations
Range anxiety is one of the biggest barriers to EV adoption. S3 McMillan gave FLO a campaign platform rooted in reliability, accessibility, and the confidence to go farther. “Go with FLO” became the foundation for the company’s North American expansion. It supported major product launches including FLO Ultra® and next-generation residential chargers. Since, FLO has continued to emerge as an EV charging leader, growing its network and securing $136 million in financing.
FLO, the Canadian leader in EV charging technology, had set its sights on becoming a world-leading EV charging network operator. Success meant overcoming the biggest market barrier: customer range anxiety. To win, FLO needed to distinguish its brand, inspire confidence, and drive demand in a crowded, fast-growing category.
One of the most significant barriers to EV adoption is range anxiety: the fear of running out of power without an available charger. The launch campaign needed to overcome this barrier by associating FLO with the scale, reliability, and accessibility that empower EV drivers – and overcome preconceived concerns.
S3 McMillan developed the “Go with FLO” platform – a memorable, flexible campaign line that reinforced the brand promise of freedom and confidence. The campaign spanned integrated digital and print, manifesto and product videos, exhibit experiences, and sales tools that helped FLO stand apart as both a trusted network partner and a champion of EV adoption.
Launch campaign effectively linked the FLO brand with EV reliability, addressing range anxiety at every touchpoint
“Go with FLO” continues to serve as a core brand platform across channels and markets
Campaign led to expanded engagement across municipal, commercial, and consumer segments
“What started as a project has grown into a tremendously productive strategic and creative partnership.”
Chris Thorson
Former CMO, FLO
FLO needed to build buzz for its fastest commercial charger yet, but physical units weren’t ready. We transformed engineering CAD files into realistic 3D assets, powering launch-ready marketing months before manufacturing.
To launch FLO’s new series of residential chargers, we devised an electric campaign inspired by everyone’s favorite dating app – pairing buyer attributes with product benefits for a match made in Heaven.
