Campaign Planning
Conceptual Development
Messaging & Content Creation
Video (Manifesto + Product Videos)
Exhibit Space Design
Sales Aids & Presentations
FLO, the Canadian leader in EV charging technology, had set its sights on becoming a world-leading EV charging network operator. Success meant overcoming the biggest market barrier: customer range anxiety. To win, FLO needed to distinguish its brand, inspire confidence, and drive demand in a crowded, fast-growing category.
One of the most significant barriers to EV adoption is range anxiety: the fear of running out of power without an available charger. The launch campaign needed to overcome this barrier by associating FLO with the scale, reliability, and accessibility that empower EV drivers – and overcome preconceived concerns.
S3 McMillan developed the “Go with FLO” platform – a memorable, flexible campaign line that reinforced the brand promise of freedom and confidence. The campaign spanned integrated digital and print, manifesto and product videos, exhibit experiences, and sales tools that helped FLO stand apart as both a trusted network partner and a champion of EV adoption.
Launch campaign effectively linked the FLO brand with EV reliability, addressing range anxiety at every touchpoint
“Go with FLO” continues to serve as a core brand platform across channels and markets
Campaign led to expanded engagement across municipal, commercial, and consumer segments
“What started as a project has grown into a tremendously productive strategic and creative partnership.”
Chris Thorson
Former CMO, FLO
