Is TikTok the Key to Reaching Gen Z?
Brands Are Overlooking this Path to Reaching Gen Z If you know Gen Z, you know that TikTok is a mainstay on their phones – which means in their lives. But is TikTok the best place for reaching Gen Z? Maybe not… Our first-hand research shows that Gen Z, just like every generation before it, […]
What Should Your Brand Do After Going Viral?
Your Brand Is Going Viral on TikTok – Now What? Going viral used to be the Holy Grail of marketing. But does going viral even matter today? The short answer is: yes, but for different reasons. This article will help you understand how going viral has changed – and how your marketing can benefit from […]
