Chronicle Heritage: Creating a Winning Brand
S3McM Art Director Michael Zavacky explains how he dug into the past to define a future-focused brand. When a new development gets planned, Chronicle Heritage is there to help businesses, governments, and communities preserve the historic value of a site, and stay compliant with cultural resource regulations. To learn how the new, award-winning brand came […]
Want a Stronger Employer Brand? Get a Stronger Review Strategy.
Here’s why employer reviews on sites like Glassdoor matter – and how to respond for a stronger employer brand. Consumer reviews have become a force. (Can you even imagine buying something on Amazon without checking out the number of stars and digging into reviewer comments?) Online ratings and reviews have become one of the most […]
The S3 Agency and McMillan Announce International Merger
Two Leading Creative Agencies Combine Forces Across US-Canada Border BOONTON, N.J., June 25, 2024 – The S3 Agency (Boonton, New Jersey) and McMillan (Ottawa, Ontario) today announce the merger of both award-winning creative agencies. Combining the full-service B2C creative capabilities of The S3 Agency with the deep B2B branding and strategy expertise of McMillan, the […]
Six Signs it’s Time for a Brand Audit
Not sure if it’s time for a brand audit? Here’s what to look for. A brand audit can be a powerful tool to combat change. The world is constantly changing, and brands that don’t change with it run the risk of getting left behind. Most companies know this, yet many wait to take a hard […]
