Is TikTok the Key to Reaching Gen Z?
Brands Are Overlooking this Path to Reaching Gen Z If you know Gen Z, you know that TikTok is a mainstay on their phones – which means in their lives. But is TikTok the best place for reaching Gen Z? Maybe not… Our first-hand research shows that Gen Z, just like every generation before it, […]
The S3 Agency Named 2022 “Agency of the Year” By Ad World Masters
S3 Takes Top Silver “Agency of the Year” Prize in Global AI-Determined Rankings Boonton, NJ, February 24, 2023 – The S3 Agency today announces its inclusion in the 2022 “Agency of the Year” rankings by Ad World Masters, the first worldwide agency ranking powered by AI. More than 12,000 agencies around the globe were ranked, […]
The Year of the Website: 3 Reasons You Need a New Website Right Now
The Year of the Rabbit is really the Year of the Website. Here’s why you need to hop to it. Question: When should you redesign your website? Long Answer: When the marketplace changes. When your business changes. When technology changes. When your competition changes. When information consumption changes. Short Answer: Now. I always enjoy celebrating […]
The S3 Agency Wins Gold “Davey Award” for Digital Escape Room
International Awards Honor the “Davids” of Creativity: Small Agencies with Big Ideas The Academy of Interactive and Visual Arts (AIVA) has announced the winners of the 18th Annual Davey Awards. Honoring the finest creative work from the best small agencies worldwide, the 18th Annual Davey Awards received more than 2,000 entries from across the globe. […]
Is Spec Work Ethical?
It’s Time to End the Era of Spec Work Speculative work has long been a part of the ad agency business. It’s been given a special name in our industry – “the pitch.” And it’s even been glorified on shows like Mad Men. Remember Don Draper pitching Kodak with his legendary carousel concept? It’s an […]
What Should Your Brand Do After Going Viral?
Your Brand Is Going Viral on TikTok – Now What? Going viral used to be the Holy Grail of marketing. But does going viral even matter today? The short answer is: yes, but for different reasons. This article will help you understand how going viral has changed – and how your marketing can benefit from […]
How PR Helped Sushi Robots Win the Super Bowl with Food Technology Super Buzz
Here’s How We Helped B2B Food Technology Brand Autec Win Big at the Big Game with PR Bengals? Rams? As football fans prepared for Super Bowl parties around the country, food technology brand Autec prepared SoFi Stadium to serve 70,000 attendees at the big game with the help of their sushi robots. Yes, sushi robots! […]
How to Sell Your Brand Experience (Not Your Product or Service)
Why is it better to sell your brand experience instead of your product or service? The answer is simple: it’s because people see products and services as commodities. Brand experiences, on the other hand, can be much more differentiated – which makes them worth paying more for. The thing about a Brand Experience is…you can’t […]
The S3 Agency Wins 5 First Place Advertising Awards!
Winning advertising awards is not why we do what we do at The S3 Agency. We are a creative agency that thrives on coming up with insight-driven concepts and executing creative marketing solutions that drive results for our clients. But it certainly feels good to have our work recognized with awards from the Advertising Club […]
S3 Wins Silver and Bronze Television Advertising Awards
The S3 Agency Brings Home Telly Awards for Local NJ and Regional TV Commercial Spots Displaying their brand of fearless creativity, the S3 Agency’s television advertising campaigns for Park Avenue BMW and The National Kitchen and Bath Association (NKBA) won a Silver “General Automotive for Local TV” and a Bronze “General Professional Services for Regional” […]
