Is Spec Work Ethical?
It’s Time to End the Era of Spec Work Speculative work has long been a part of the ad agency business. It’s been given a special name in our industry – “the pitch.” And it’s even been glorified on shows like Mad Men. Remember Don Draper pitching Kodak with his legendary carousel concept? It’s an […]
The S3 Agency Awarded “Best of Show” by New Jersey Ad Club
At the 54th annual “Jersey Awards,” S3 took the highest honor for their Tetley Tea campaign Boonton, NJ, September 20, 2022 – On September 15, 2022, the New Jersey Ad Club held its 54th annual “Jersey Awards” gala, celebrating the most impactful campaigns created in the Garden State. Hundreds of members of NJ’s creative community […]
What Should Your Brand Do After Going Viral?
Your Brand Is Going Viral on TikTok – Now What? Going viral used to be the Holy Grail of marketing. But does going viral even matter today? The short answer is: yes, but for different reasons. This article will help you understand how going viral has changed – and how your marketing can benefit from […]
How to Sell Your Brand Experience (Not Your Product or Service)
Why is it better to sell your brand experience instead of your product or service? The answer is simple: it’s because people see products and services as commodities. Brand experiences, on the other hand, can be much more differentiated – which makes them worth paying more for. The thing about a Brand Experience is…you can’t […]
Half of Americans Are Discovering New Brands Right Now
During the COVID Era, 50% of Americans are discovering new brands – is yours one of them? Since COVID first became a household name, uncertainty has loomed large in American households. We have heard the phrase “uncertain times” ad nauseam – and we hate it. But as we continue to endure massive uncertainty, there is […]
Everything you need to know about GIF Copyright Laws
Over the past few years, GIFs (whose only acceptable pronunciation is with a hard ‘g’, ˈgifs) have become increasing popular online. Both Google and Facebook now include GIF drawers in their messaging platforms by default and you probably have one attached to your keyboard on your smartphone as well. While GIFs are really great for sharing nuanced emotions in a quick and […]
The 5 Most Important Elements of Thought Leadership Marketing
8 Minute Read: Being regarded as a respected influencer in your industry is the gold standard of thought leadership marketing. To be in a position where you can set the narrative in your space, and influence thousands with every blog post or tweet. To get there, you need to consistently provide the most valuable and […]
For Bombas, Socks Sells–A Brand Strategy Success
Actually, the authenticity of the Bombas brand is what is selling these awesome socks. And they’re selling like crazy. As the CEO of an NJ Brand Strategy Agency, I am legitimately impressed with their brand, their marketing, and of course, their socks. Bombas–a Brand with Staying Power Here’s how I became a Bombas convert. Several weeks […]
