Love is in the air with FLO Home™
S3 McMillan launches new hook-up campaign for FLO EV Charging The new FLO Home™ EV chargers aren’t just reliable. They redefine reliability—durable, fast-charging, versatile, and affordable. And they look good, too. To help FLO launch their new product line of EV chargers with a bang, our creative team devised an electric campaign inspired by everyone’s […]
How PR Supercharges the Digital Marketing Funnel
Building Your Brand and Demand with Strategic PR In this dynamic marketing landscape, brands are constantly evaluating channels to forge the strongest digital marketing funnel. Is the goal to boost brand awareness or achieve immediate conversions? Effective PR can do both, supporting brand awareness AND demand generation for B2B and B2C brands across every level […]
The S3 Agency Wins 2024 Gold Davey Award for Flush Guard™ Toilets “Cure for Overflowbia” Campaign
International award recognizes the creative impact of S3’s campaign to launch Flush Guard™ Anti-Overflow Toilets BOONTON, NJ, UNITED STATES, October 30, 2024 /EINPresswire.com/ — The Academy of Interactive and Visual Arts (AIVA) has announced winners of the 20th Annual Davey Awards3, and The S3 Agency1 has received a Gold Davey for their “Overflowbia” ad for Flush Guard2™ Anti-Overflow Toilets. […]
The Key to Increasing Demand for Your Brand? Less Noise.
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ~ Sun Tzu, The Art of War It may seem counterintuitive at first to think that making less noise can be the key to increasing demand for your brand, but the reality is marketing is a bit of […]
Chronicle Heritage: Creating a Winning Brand
S3McM Art Director Michael Zavacky explains how he dug into the past to define a future-focused brand. When a new development gets planned, Chronicle Heritage is there to help businesses, governments, and communities preserve the historic value of a site, and stay compliant with cultural resource regulations. To learn how the new, award-winning brand came […]
7 “POW!”erful Marketing Lessons from Deadpool & Wolverine
Deadpool & Wolverine: Hollywood Bromance Meets Marketing Genius Our Director of Strategy weighs in on the 7 marketing lessons we should be learning right now from the Deadpool & Wolverine blockbuster. As a Marvel fan and marketing enthusiast, I’ve been blown away by the marketing campaign for Deadpool & Wolverine. It’s not just about the […]
Want a Stronger Employer Brand? Get a Stronger Review Strategy.
Here’s why employer reviews on sites like Glassdoor matter – and how to respond for a stronger employer brand. Consumer reviews have become a force. (Can you even imagine buying something on Amazon without checking out the number of stars and digging into reviewer comments?) Online ratings and reviews have become one of the most […]
The S3 Agency and McMillan Announce International Merger
Two Leading Creative Agencies Combine Forces Across US-Canada Border BOONTON, N.J., June 25, 2024 – The S3 Agency (Boonton, New Jersey) and McMillan (Ottawa, Ontario) today announce the merger of both award-winning creative agencies. Combining the full-service B2C creative capabilities of The S3 Agency with the deep B2B branding and strategy expertise of McMillan, the […]
Six Signs it’s Time for a Brand Audit
Not sure if it’s time for a brand audit? Here’s what to look for. A brand audit can be a powerful tool to combat change. The world is constantly changing, and brands that don’t change with it run the risk of getting left behind. Most companies know this, yet many wait to take a hard […]
How Do We Use A.I.?
Our Creative Agency’s Generative A.I. Usage Policy (as of right now…) Artificial Intelligence is taking over the world, or so it seems, and creative agencies are no exception. But how do we leverage ever-evolving tech tools like this to increase productivity without decreasing effectiveness? Further, how do we ensure that the brands we work with […]
