Is Spec Work Ethical?
It’s Time to End the Era of Spec Work Speculative work has long been a part of the ad agency business. It’s been given a special name in our industry – “the pitch.” And it’s even been glorified on shows like Mad Men. Remember Don Draper pitching Kodak with his legendary carousel concept? It’s an […]
How Does Your Digital Marketing Garden Grow?
How does your digital marketing garden grow? It starts with the right tools. Pardon the digital marketing pun, but we’ve got gardening on our mind – partly because it’s spring, and mostly because we recently started working with Garden Weasel. If you don’t know Garden Weasel, it’s a leading brand of professional-grade gardening tools designed […]
How to Sell Your Brand Experience (Not Your Product or Service)
Why is it better to sell your brand experience instead of your product or service? The answer is simple: it’s because people see products and services as commodities. Brand experiences, on the other hand, can be much more differentiated – which makes them worth paying more for. The thing about a Brand Experience is…you can’t […]
Is Your Brand in the Box?
Fill Your E-Com Funnel with these 5 Digital Discovery Tips Want to get your brand delivered to more doorsteps? Take a look at your Digital Discovery strategy. What’s Digital Discovery? In the era of in-home shopping, it’s how consumers are finding out about new products and services. A strong Digital Discovery strategy is vital to […]
Digital Marketing Trends: The Art of Getting Consumer Reviews
Consumer Reviews = One of the Fastest Paths to Digital Discovery Here’s a hypothetical situation (and one where consumer reviews can make all the difference IRL): you just got a new dog. An adorable little pup you adopted from an animal shelter. But after all your social media posts and dog selfies, you realize you […]
How Digitally Discoverable Is Your Brand?
Before you design a new website, answer this question: is your brand or business digitally discoverable? Coronavirus / COVID-19 has changed the world, with many of us still in some form of lockdown. Even when all physical restrictions are lifted, people will likely be reluctant to engage in high-contact experiences where your brand, products, or […]
For Bombas, Socks Sells–A Brand Strategy Success
Actually, the authenticity of the Bombas brand is what is selling these awesome socks. And they’re selling like crazy. As the CEO of an NJ Brand Strategy Agency, I am legitimately impressed with their brand, their marketing, and of course, their socks. Bombas–a Brand with Staying Power Here’s how I became a Bombas convert. Several weeks […]
