Our Free WordPress Plugin Detects Em Dashes – One of Today’s Most Dreaded AI Signals

Looking to eradicate em dashes from your WordPress website – at least for now? We built an Em Dash Detector plugin to help you do just that. And we’re giving it away. Why we did it Let’s be clear here: we love the em dash. Unfortunately, so do popular AI models like ChatGPT, Jasper, and […]
The Business Case for Employee Brand Engagement

Why do some organizations invest in a rebrand or merger – yet still encounter brand inconsistencies, talent churn, or lost revenue? One of the most common culprits: their updated brand never landed with the people expected to bring it to life. To perform at its peak, a brand needs to be lived – not just […]
What Brands Can Learn About Social Media from 2025

In 2025, we saw a lot: early-year TikTok disruption; the rise of AI-generated content; and increasingly sophisticated algorithms that forced both brands and audiences to change behaviors. What’s in store for 2026? While nobody can ever truly predict the future, a few social media trends are clear: audiences are willing to spend time with content […]
S3 McMillan Takes Best of Social Media, Best of Newspaper, and Best of TV at NJ Ad Club Awards

The creative agency’s work for luxury cars, sustainable waste solutions, and anti-overflow toilets won big – and garnered OUTFRONT Media’s “Creative Edge” Award. At the 57th Jersey Awards Celebration, hosted by the New Jersey Ad Club on September 17, 2025, S3 McMillan stood out as one of the evening’s most recognized agencies. Judged by a […]
S3 McMillan Named to ADWEEK’s Fastest Growing Agencies List

Clarity-led approach earns full-service creative agency 15th spot on ADWEEK’s Fastest Growing Agencies List S3 McMillan – the fiercely independent creative agency headquartered in Boonton, NJ and Ottawa, ON – has been named to ADWEEK’s Fastest Growing Agencies List. Ranking #15 globally among the most dynamic and successful agencies in the marketing and advertising industry, S3 McMillan works […]
S3 McMillan Named to the 2025 Inc. 5000 List of America’s Fastest-Growing Private Companies

Ranked at #2128, this marks the creative agency’s first appearance on the list Inc., the leading media brand and playbook for entrepreneurs and business leaders shaping our future, today announced that S3 McMillan is No. 2128 on the 2025 Inc. 5000 list. This is the creative agency’s first inclusion on the most prestigious annual ranking […]
S3 McMillan Commits Pro Bono Services to Ugandan Orphanage

Creative agency to support Bwindi Children Empowerment Charity to help expand awareness and drive critical funding S3 McMillan, a woman-owned, full-service creative agency headquartered in Boonton, NJ and Ottawa, ON, has committed pro bono services to Bwindi Children Empowerment Charity (BCEC), a nonprofit organization based in Uganda that provides food, education, healthcare, and shelter to orphaned and […]
AI Is Reshaping the Funnel. Is Your Brand Ready?

As AI transforms the marketing funnel, one timeless truth remains: brand trust is still your greatest multiplier. This isn’t just a gut feeling. We’ve seen it in the data. We’ve seen it in the market. Brand and demand are stronger together. With the mass adoption of AI, it’s even clearer why successful companies are investing […]
The S3 Agency Wins 2024 Gold Davey Award for Flush Guard™ Toilets “Cure for Overflowbia” Campaign

International award recognizes the creative impact of S3’s campaign to launch Flush Guard™ Anti-Overflow Toilets BOONTON, NJ, UNITED STATES, October 30, 2024 /EINPresswire.com/ — The Academy of Interactive and Visual Arts (AIVA) has announced winners of the 20th Annual Davey Awards3, and The S3 Agency1 has received a Gold Davey for their “Overflowbia” ad for Flush Guard2™ Anti-Overflow Toilets. […]
The Key to Increasing Demand for Your Brand? Less Noise.

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ~ Sun Tzu, The Art of War It may seem counterintuitive at first to think that making less noise can be the key to increasing demand for your brand, but the reality is marketing is a bit of […]