Six Signs it’s Time for a Brand Audit
Not sure if it’s time for a brand audit? Here’s what to look for. A brand audit can be a powerful tool to combat change. The world is constantly changing, and brands that don’t change with it run the risk of getting left behind. Most companies know this, yet many wait to take a hard […]
S3 Named #1 Ad Agency, #1 PR Firm, #1 Woman-Owned Company
THE S3 AGENCY RECEIVES 3 TOP HONORS FROM NJBIZ READER RANKINGS – AGAIN! NJBIZ, New Jersey’s leading business journal, has announced the winners of this year’s Reader Rankings – and The S3 Agency has captured the top spot in three categories for the second year in a row. S3 was once again voted New Jersey’s […]
Redesign Your Logo, Revitalize Your Brand
Redesign Your Logo or Solve Your Brand Identity Crisis? If you’re thinking it’s time to redesign your logo, ask yourself why. It’s a question that can have many different answers – and none of them are wrong, but knowing the answer is key to getting the right results. Here are some of the reasons brands […]
Is Spec Work Ethical?
It’s Time to End the Era of Spec Work Speculative work has long been a part of the ad agency business. It’s been given a special name in our industry – “the pitch.” And it’s even been glorified on shows like Mad Men. Remember Don Draper pitching Kodak with his legendary carousel concept? It’s an […]
Half of Americans Are Discovering New Brands Right Now
During the COVID Era, 50% of Americans are discovering new brands – is yours one of them? Since COVID first became a household name, uncertainty has loomed large in American households. We have heard the phrase “uncertain times” ad nauseam – and we hate it. But as we continue to endure massive uncertainty, there is […]
The 5 Most Important Elements of Thought Leadership Marketing
8 Minute Read: Being regarded as a respected influencer in your industry is the gold standard of thought leadership marketing. To be in a position where you can set the narrative in your space, and influence thousands with every blog post or tweet. To get there, you need to consistently provide the most valuable and […]
For Bombas, Socks Sells–A Brand Strategy Success
Actually, the authenticity of the Bombas brand is what is selling these awesome socks. And they’re selling like crazy. As the CEO of an NJ Brand Strategy Agency, I am legitimately impressed with their brand, their marketing, and of course, their socks. Bombas–a Brand with Staying Power Here’s how I became a Bombas convert. Several weeks […]
