How We Made a Color-Contrast Checker in Minutes With AI
With Figma Make, we made a valuable tool in the time it takes to make coffee. Here’s why that matters. When Figma launched Figma Make, its AI-powered prompt-to-app feature that lets you bring ideas to life as high-fidelity prototypes and web apps, we knew we had to get our hands dirty. What we didn’t expect […]
What Every Growth Leader Should Know About Brand Alignment
TL:DR – Take me to the Brand Clarity Assessment Tool S3 McMillan’s Brand Clarity Assessment Tool helps brands determine what is working best – and what to do next. Brands can lose traction as they expand – leading to fragmented messaging, varying interpretations by team members, and inconsistent customer experiences. Yet brand strength directly impacts […]
S3 McMillan Named to the 2025 Inc. 5000 List of America’s Fastest-Growing Private Companies
Ranked at #2128, this marks the creative agency’s first appearance on the list Inc., the leading media brand and playbook for entrepreneurs and business leaders shaping our future, today announced that S3 McMillan is No. 2128 on the 2025 Inc. 5000 list. This is the creative agency’s first inclusion on the most prestigious annual ranking […]
S3 Named #1 Ad Agency, #1 PR Firm, #1 Woman-Owned Company
THE S3 AGENCY RECEIVES 3 TOP HONORS FROM NJBIZ READER RANKINGS – AGAIN! NJBIZ, New Jersey’s leading business journal, has announced the winners of this year’s Reader Rankings – and The S3 Agency has captured the top spot in three categories for the second year in a row. S3 was once again voted New Jersey’s […]
How to Sell Your Brand Experience (Not Your Product or Service)
Why is it better to sell your brand experience instead of your product or service? The answer is simple: it’s because people see products and services as commodities. Brand experiences, on the other hand, can be much more differentiated – which makes them worth paying more for. The thing about a Brand Experience is…you can’t […]
