Is the Luxury Market the Canary in the Brand Coal Mine?
5 signals every brand leader should be watching (not just those in luxury…) At this month’s Luxury Outlook Summit 2026, an invitation-only meeting of global luxury leaders convened by Luxury Roundtable, candid conversations surfaced a clear set of signals with implications far beyond these elite logos. Luxury brands are now experiencing the pressures affecting other […]
How to Sell Your Brand Experience (Not Your Product or Service)
Why is it better to sell your brand experience instead of your product or service? The answer is simple: it’s because people see products and services as commodities. Brand experiences, on the other hand, can be much more differentiated – which makes them worth paying more for. The thing about a Brand Experience is…you can’t […]
