Redesign Your Logo, Revitalize Your Brand
Redesign Your Logo or Solve Your Brand Identity Crisis? If you’re thinking it’s time to redesign your logo, ask yourself why. It’s a question that can have many different answers – and none of them are wrong, but knowing the answer is key to getting the right results. Here are some of the reasons brands […]
3 Hacks to Differentiate Your Brand
How can you differentiate your brand and gain an unfair advantage over your competition? We’re so glad you asked. New brands are born every second. (There’s another one!) In a constantly growing pool of competitors vying for your customers’ attention and loyalty, how can you make sure your brand floats to the top of their […]
How to Sell Your Brand Experience (Not Your Product or Service)
Why is it better to sell your brand experience instead of your product or service? The answer is simple: it’s because people see products and services as commodities. Brand experiences, on the other hand, can be much more differentiated – which makes them worth paying more for. The thing about a Brand Experience is…you can’t […]
Half of Americans Are Discovering New Brands Right Now
During the COVID Era, 50% of Americans are discovering new brands – is yours one of them? Since COVID first became a household name, uncertainty has loomed large in American households. We have heard the phrase “uncertain times” ad nauseam – and we hate it. But as we continue to endure massive uncertainty, there is […]
How Digitally Discoverable Is Your Brand?
Before you design a new website, answer this question: is your brand or business digitally discoverable? Coronavirus / COVID-19 has changed the world, with many of us still in some form of lockdown. Even when all physical restrictions are lifted, people will likely be reluctant to engage in high-contact experiences where your brand, products, or […]
