Is TikTok the Key to Reaching Gen Z?

Brands Are Overlooking this Path to Reaching Gen Z If you know Gen Z, you know that TikTok is a mainstay on their phones – which means in their lives. But is TikTok the best place for reaching Gen Z? Maybe not… Our first-hand research shows that Gen Z, just like every generation before it, […]
Will ChatGPT Replace Ad Agencies?

ChatGPT Won’t Replace Ad Agencies – But AI May Mean The End Of Endless Content. Thankfully. Have you tried ChatGPT, the “generative pre-trained transformer” chatbot that will write whatever you ask it to write? If not, you’ve probably read something written by ChatGPT (and may not even know it). It’s pretty amazing at curating existing […]
The S3 Agency Named NJ’s #1 Ad Agency, #1 PR Firm, #1 Woman-Owned Business!

NJBIZ Reader Rankings Bestow Three #1 Honors on The S3 Agency NJBIZ, a leading New Jersey business journal for over 45 years, has unveiled the winners of this year’s Reader Rankings – and The S3 Agency has captured the top spot in three categories. S3 was voted New Jersey’s #1 Ad Agency, New Jersey’s #1 […]
The S3 Agency Awarded “Best of Show” by New Jersey Ad Club

At the 54th annual “Jersey Awards,” S3 took the highest honor for their Tetley Tea campaign Boonton, NJ, September 20, 2022 – On September 15, 2022, the New Jersey Ad Club held its 54th annual “Jersey Awards” gala, celebrating the most impactful campaigns created in the Garden State. Hundreds of members of NJ’s creative community […]