The Year of the Website: 3 Reasons You Need a New Website Right Now
The Year of the Rabbit is really the Year of the Website. Here’s why you need to hop to it. Question: When should you redesign your website? Long Answer: When the marketplace changes. When your business changes. When technology changes. When your competition changes. When information consumption changes. Short Answer: Now. I always enjoy celebrating […]
Will ChatGPT Replace Ad Agencies?
ChatGPT Won’t Replace Ad Agencies – But AI May Mean The End Of Endless Content. Thankfully. Have you tried ChatGPT, the “generative pre-trained transformer” chatbot that will write whatever you ask it to write? If not, you’ve probably read something written by ChatGPT (and may not even know it). It’s pretty amazing at curating existing […]
Marketing a Solution to a Problem People Didn’t Know Existed
Situation: When Sensiband, a no-prescription-needed medical device that allows people to easily test themselves for metal allergies was ready to launch, the brand chose The S3 Agency as AOR. The initial request: a consumer campaign driving consumer awareness of the before they have orthopaedic joint replacement surgery, since those implants often contain metal – and […]
The S3 Agency Named NJ’s #1 Ad Agency, #1 PR Firm, #1 Woman-Owned Business!
NJBIZ Reader Rankings Bestow Three #1 Honors on The S3 Agency NJBIZ, a leading New Jersey business journal for over 45 years, has unveiled the winners of this year’s Reader Rankings – and The S3 Agency has captured the top spot in three categories. S3 was voted New Jersey’s #1 Ad Agency, New Jersey’s #1 […]
The S3 Agency Wins Gold “Davey Award” for Digital Escape Room
International Awards Honor the “Davids” of Creativity: Small Agencies with Big Ideas The Academy of Interactive and Visual Arts (AIVA) has announced the winners of the 18th Annual Davey Awards. Honoring the finest creative work from the best small agencies worldwide, the 18th Annual Davey Awards received more than 2,000 entries from across the globe. […]
Is Spec Work Ethical?
It’s Time to End the Era of Spec Work Speculative work has long been a part of the ad agency business. It’s been given a special name in our industry – “the pitch.” And it’s even been glorified on shows like Mad Men. Remember Don Draper pitching Kodak with his legendary carousel concept? It’s an […]
The S3 Agency Awarded “Best of Show” by New Jersey Ad Club
At the 54th annual “Jersey Awards,” S3 took the highest honor for their Tetley Tea campaign Boonton, NJ, September 20, 2022 – On September 15, 2022, the New Jersey Ad Club held its 54th annual “Jersey Awards” gala, celebrating the most impactful campaigns created in the Garden State. Hundreds of members of NJ’s creative community […]
What Should Your Brand Do After Going Viral?
Your Brand Is Going Viral on TikTok – Now What? Going viral used to be the Holy Grail of marketing. But does going viral even matter today? The short answer is: yes, but for different reasons. This article will help you understand how going viral has changed – and how your marketing can benefit from […]
How Does Your Digital Marketing Garden Grow?
How does your digital marketing garden grow? It starts with the right tools. Pardon the digital marketing pun, but we’ve got gardening on our mind – partly because it’s spring, and mostly because we recently started working with Garden Weasel. If you don’t know Garden Weasel, it’s a leading brand of professional-grade gardening tools designed […]
How PR Helped Sushi Robots Win the Super Bowl with Food Technology Super Buzz
Here’s How We Helped B2B Food Technology Brand Autec Win Big at the Big Game with PR Bengals? Rams? As football fans prepared for Super Bowl parties around the country, food technology brand Autec prepared SoFi Stadium to serve 70,000 attendees at the big game with the help of their sushi robots. Yes, sushi robots! […]
