5 Surprising Truths About Working With AI in 2026
(Three Years After the Hype Started) Back in 2023, the world was captivated by the public launch of generative AI. For professionals in every field, the conversation was a mix of hype, curiosity, and skepticism. The central question driving most early experimentation was, “What can this actually do to make my life better?” That’s certainly […]
The Business Case for Employee Brand Engagement
Why do some organizations invest in a rebrand or merger – yet still encounter brand inconsistencies, talent churn, or lost revenue? One of the most common culprits: their updated brand never landed with the people expected to bring it to life. To perform at its peak, a brand needs to be lived – not just […]
What Brands Can Learn About Social Media from 2025
In 2025, we saw a lot: early-year TikTok disruption; the rise of AI-generated content; and increasingly sophisticated algorithms that forced both brands and audiences to change behaviors. What’s in store for 2026? While nobody can ever truly predict the future, a few social media trends are clear: audiences are willing to spend time with content […]
How We Made a Color-Contrast Checker in Minutes With AI
With Figma Make, we made a valuable tool in the time it takes to make coffee. Here’s why that matters. When Figma launched Figma Make, its AI-powered prompt-to-app feature that lets you bring ideas to life as high-fidelity prototypes and web apps, we knew we had to get our hands dirty. What we didn’t expect […]
Love is in the air with FLO Home™
S3 McMillan launches new hook-up campaign for FLO EV Charging The new FLO Home™ EV chargers aren’t just reliable. They redefine reliability – durable, fast-charging, versatile, and affordable. And they look good, too. To help FLO launch their new product line of EV chargers with a bang, our creative team devised an electric campaign inspired […]
How PR Supercharges the Digital Marketing Funnel
Building Your Brand and Demand with Strategic PR In this dynamic marketing landscape, brands are constantly evaluating channels to forge the strongest digital marketing funnel. Is the goal to boost brand awareness or achieve immediate conversions? Effective PR can do both, supporting brand awareness AND demand generation for B2B and B2C brands across every level […]
The S3 Agency Wins 2024 Gold Davey Award for Flush Guard™ Toilets “Cure for Overflowbia” Campaign
International award recognizes the creative impact of S3’s campaign to launch Flush Guard™ Anti-Overflow Toilets BOONTON, NJ, UNITED STATES, October 30, 2024 /EINPresswire.com/ — The Academy of Interactive and Visual Arts (AIVA) has announced winners of the 20th Annual Davey Awards3, and The S3 Agency1 has received a Gold Davey for their “Overflowbia” ad for Flush Guard2™ Anti-Overflow Toilets. […]
The Key to Increasing Demand for Your Brand? Less Noise.
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ~ Sun Tzu, The Art of War It may seem counterintuitive at first to think that making less noise can be the key to increasing demand for your brand, but the reality is marketing is a bit of […]
Chronicle Heritage: Creating a Winning Brand
S3McM Art Director Michael Zavacky explains how he dug into the past to define a future-focused brand. When a new development gets planned, Chronicle Heritage is there to help businesses, governments, and communities preserve the historic value of a site, and stay compliant with cultural resource regulations. To learn how the new, award-winning brand came […]
7 “POW!”erful Marketing Lessons from Deadpool & Wolverine
Deadpool & Wolverine: Hollywood Bromance Meets Marketing Genius Our Director of Strategy weighs in on the 7 marketing lessons we should be learning right now from the Deadpool & Wolverine blockbuster. As a Marvel fan and marketing enthusiast, I’ve been blown away by the marketing campaign for Deadpool & Wolverine. It’s not just about the […]
