Is the Luxury Market the Canary in the Brand Coal Mine?
5 signals every brand leader should be watching (not just those in luxury…) At this month’s Luxury Outlook Summit 2026, an invitation-only meeting of global luxury leaders convened by Luxury Roundtable, candid conversations surfaced a clear set of signals with implications far beyond these elite logos. Luxury brands are now experiencing the pressures affecting other […]
Our Free WordPress Plugin Detects Em Dashes – One of Today’s Most Dreaded AI Signals
Looking to eradicate em dashes from your WordPress website – at least for now? We built an Em Dash Detector plugin to help you do just that. And we’re giving it away. Why we did it Let’s be clear here: we love the em dash. Unfortunately, so do popular AI models like ChatGPT, Jasper, and […]
What Every Growth Leader Should Know About Brand Alignment
TL:DR – Take me to the Brand Clarity Assessment Tool S3 McMillan’s Brand Clarity Assessment Tool helps brands determine what is working best – and what to do next. Brands can lose traction as they expand – leading to fragmented messaging, varying interpretations by team members, and inconsistent customer experiences. Yet brand strength directly impacts […]
S3 McMillan Takes Best of Social Media, Best of Newspaper, and Best of TV at NJ Ad Club Awards
The creative agency’s work for luxury cars, sustainable waste solutions, and anti-overflow toilets won big – and garnered OUTFRONT Media’s “Creative Edge” Award. At the 57th Jersey Awards Celebration, hosted by the New Jersey Ad Club on September 17, 2025, S3 McMillan stood out as one of the evening’s most recognized agencies. Judged by a […]
What CMOs Can Learn from Sushi Robots Right Now
How technology can make brand experiences more human, from AI to sushi robots. In the hospitality industry, sushi robots – like those from our client Autec – are quietly transforming the guest experience. By handling the repetitive tasks of portioning and rolling, the robots give chefs more time to do what humans do best: hand-finishing, […]
S3 McMillan Named to the 2025 Inc. 5000 List of America’s Fastest-Growing Private Companies
Ranked at #2128, this marks the creative agency’s first appearance on the list Inc., the leading media brand and playbook for entrepreneurs and business leaders shaping our future, today announced that S3 McMillan is No. 2128 on the 2025 Inc. 5000 list. This is the creative agency’s first inclusion on the most prestigious annual ranking […]
AI Is Reshaping the Funnel. Is Your Brand Ready?
As AI transforms the marketing funnel, one timeless truth remains: brand trust is still your greatest multiplier. This isn’t just a gut feeling. We’ve seen it in the data. We’ve seen it in the market. Brand and demand are stronger together. With the mass adoption of AI, it’s even clearer why successful companies are investing […]
